Social Media – the new paradigm of communication
Social media has significantly transformed communication, affecting personal and professional interactions. It has shifted traditional one-to-many communication models to many-to-many interactions, enabling broader conversations and...
Social media has significantly transformed communication, affecting personal and professional interactions. It has shifted traditional one-to-many communication models to many-to-many interactions, enabling broader conversations and information sharing (Kuvykait & Piligrimien , 2013). This transformation has led to the creation of online communities where users can exchange information, ideas, and personal messages (Aufa et al., 2020). The convenience and affordability of communication through social media platforms have become integral in modern society, facilitating connections between individuals (Wandi & Andriana, 2021). Furthermore, social media has not only revolutionized interpersonal communication but has also impacted various sectors such as business, journalism, and public...