October 2024

Moroccan Hospitality: A Cultural Treasure of Welcome and Generosity
Culture & Identity

Moroccan Hospitality: A Cultural Treasure of Welcome and Generosity

chakir.mahjoubi
Introduction Morocco, a country renowned for its vibrant landscapes, rich history, and diverse culture, is equally famous for its remarkable hospitality. Moroccan hospitality, known locally...
Introduction Morocco, a country renowned for its vibrant landscapes, rich history, and diverse culture, is equally famous for its remarkable hospitality. Moroccan hospitality, known locally as diyafa is deeply ingrained in the cultural fabric of the society. Characterized by warmth, generosity and a profound respect for traditions, Moroccan hospitality is embracing the ancient tradition of treating visitors as honoured guests, often with reverence and respect. Rooted in historical influences from Amazigh, Arab, and Andalusian cultures, Moroccan hospitality is more than a social norm; it is a worldview that reflects deep-seated values of community, family, and respect for the guest. This...
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Discover the Hidden Gem of Ourika Valley: Dar Soulaimane
Vacation Rentals

Discover the Hidden Gem of Ourika Valley: Dar Soulaimane

chakir.mahjoubi
About Dar Soulaimane Dar Soulaimane is a historic riad located in the Ourika Valley 15 miles south to Marrakech. It's built in a beautiful Moroccan...
About Dar Soulaimane Dar Soulaimane is a historic riad located in the Ourika Valley 15 miles south to Marrakech. It's built in a beautiful Moroccan traditional architecture and design. Nestled in the heart of Morocco's stunning Ourika Valley, Dar Soulaimane stands as a testament to traditional Moroccan architecture and hospitality. The property offers visitors a unique blend of comfort, culture, and natural beauty, making it an ideal retreat for those seeking to escape the hustle and bustle of city life. Dar Soulaimane has received rave reviews from guests, who praise its beautiful architecture, comfortable accommodations, and friendly staff. It is...
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From analytics to rank tracking, boost your local SEO with these tools
Marketing Optimization

From analytics to rank tracking, boost your local SEO with these tools

chakir.mahjoubi
Google Analytics 4 (GA4) Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to provide deeper insights into user behaviour...
Google Analytics 4 (GA4) Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to provide deeper insights into user behaviour across websites and apps. GA4 represents a significant shift from the previous Universal Analytics (UA) by introducing new data models, features, and interfaces focused on event-based tracking rather than session-based tracking. GA4 allows more flexibility in tracking different types of user interactions, such as clicks, video plays, file downloads, or custom actions. This flexibility makes it easier to track specific user journeys. GA4 is designed to be future-proof, with a focus on privacy, cross-platform tracking,...
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Media and Information

Social Media – the new paradigm of communication

chakir.mahjoubi
Social media has significantly transformed communication, affecting personal and professional interactions. It has shifted traditional one-to-many communication models to many-to-many interactions, enabling broader conversations and...
Social media has significantly transformed communication, affecting personal and professional interactions. It has shifted traditional one-to-many communication models to many-to-many interactions, enabling broader conversations and information sharing (Kuvykait & Piligrimien , 2013). This transformation has led to the creation of online communities where users can exchange information, ideas, and personal messages (Aufa et al., 2020). The convenience and affordability of communication through social media platforms have become integral in modern society, facilitating connections between individuals (Wandi & Andriana, 2021). Furthermore, social media has not only revolutionized interpersonal communication but has also impacted various sectors such as business, journalism, and public...
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The impact of TikTok on digital marketing
Digital Media

The impact of TikTok on digital marketing

chakir.mahjoubi
Introduction TikTok, a short-form video platform, has rapidly ascended to prominence within the digital landscape since its launch in 2016. With its unique algorithm and...
Introduction TikTok, a short-form video platform, has rapidly ascended to prominence within the digital landscape since its launch in 2016. With its unique algorithm and user engagement strategies, TikTok has redefined the ways in which brands connect with consumers. This paper examines the impact of TikTok on digital marketing by exploring its unique features, user demographics, engagement metrics, and advertising opportunities. Furthermore, it analyzes the implications for brands and marketers aiming to leverage TikTok within their broader marketing strategies. The advent of social media has transformed traditional marketing strategies, giving rise to platforms that emphasize user-generated content, engagement, and authenticity....
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Cultural Voices: A Study of how Different Cultures Communicate
Cultural Communication

Cultural Voices: A Study of how Different Cultures Communicate

chakir.mahjoubi
Abstract Communication is an inherent aspect of human interaction, profoundly influenced by the cultural contexts in which it occurs. This paper explores the multifaceted nature...
Abstract Communication is an inherent aspect of human interaction, profoundly influenced by the cultural contexts in which it occurs. This paper explores the multifaceted nature of communication across various cultures, examining both verbal and non-verbal elements, intercultural misunderstandings, and the implications of these differences for global interactions. It posits that understanding cultural communication styles is essential for fostering effective dialogue in an increasingly interconnected world. Introduction As globalization fosters greater interaction among diverse cultures, understanding communication styles becomes crucial. Each culture has its own unique way of expressing thoughts, emotions, and social norms, which shapes interactions among its members as...
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Moses ben Maimon: A Luminary in Medicine and Philosophy
Culture & Identity Legendary Figures

Moses ben Maimon: A Luminary in Medicine and Philosophy

chakir.mahjoubi
Abstract Stands as a towering figure in the annals of Jewish philosophy and medicine, Moses ben Maimon, commonly known as Maimonides was born in Cordoba,...
Abstract Stands as a towering figure in the annals of Jewish philosophy and medicine, Moses ben Maimon, commonly known as Maimonides was born in Cordoba, Spain, in 1135, Maimonides navigated a life steeped in cultural and religious complexities, moving through Morocco and Egypt before settling in Fustat near Cairo. His works bridged the worlds of Jewish religious thought and Greco-Arabic philosophy while laying the foundations for modern medical practice. This paper explores the dual legacy of Maimonides as a physician and philosopher, examining his contributions to Jewish thought, the intersection of faith and reason, and the development of medical ethics...
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The Marrakesh Area: A Historical Overview of Berber Farmers from Neolithic Times
Cultural Communication

The Marrakesh Area: A Historical Overview of Berber Farmers from Neolithic Times

chakir.mahjoubi
Abstract: The Marrakesh area, located in the heart of Morocco, boasts a rich historical tapestry woven by its earliest inhabitants, the Berber farmers. This paper explores...
Abstract: The Marrakesh area, located in the heart of Morocco, boasts a rich historical tapestry woven by its earliest inhabitants, the Berber farmers. This paper explores the Neolithic period in the Marrakesh region, examining agricultural practices, social structures, and cultural developments of Berber communities. By analyzing archaeological findings, historical texts, and ethnographic studies, we aim to provide a comprehensive understanding of how these ancient populations shaped the landscape and culture of Marrakesh during the Neolithic era. 1. Introduction The Marrakesh region, known for its stunning landscapes and cultural significance, has been home to various peoples throughout history. The Berbers, one of the...
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Jemaa el-Fnaa: The Heartbeat of Marrakech Abstract
Cultural Communication

Jemaa el-Fnaa: The Heartbeat of Marrakech Abstract

chakir.mahjoubi
Abstract Jemaa el-Fnaa, a UNESCO World Heritage site located in the heart of Marrakech, Morocco, is a bustling square and marketplace that epitomizes the cultural...
Abstract Jemaa el-Fnaa, a UNESCO World Heritage site located in the heart of Marrakech, Morocco, is a bustling square and marketplace that epitomizes the cultural and social fabric of the city. Known for its vibrant atmosphere, diverse offerings, and rich historical significance, Jemaa el-Fnaa serves not only as a tourist attraction but also as a central hub for local traditions and daily life. This paper explores the historical context, cultural significance, and contemporary relevance of Jemaa el-Fnaa, emphasizing its role in shaping the identity of Marrakech. Introduction Jemaa el-Fnaa translates to "Assembly of the Dead," a name attributed to the...
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The Imperial Cities of Morocco: A Historical and Cultural Overview
Cultural Communication

The Imperial Cities of Morocco: A Historical and Cultural Overview

chakir.mahjoubi
Abstract Morocco, a North African country known for its rich heritage and diverse landscapes, boasts a history that intertwines with many civilizations, including Berber, Arab,...
Abstract Morocco, a North African country known for its rich heritage and diverse landscapes, boasts a history that intertwines with many civilizations, including Berber, Arab, and European influences. Its imperial cities—Marrakech, Fez, Meknes, and Rabat—stand as testaments to this historical fusion, each reflecting distinct architectural styles, cultural practices, and historical narratives. This paper explores the significance of these cities, their historical contexts, and their roles in shaping Morocco's cultural identity. 1. Introduction The term "imperial cities" refers to urban centers that have once served as capitals or significant political and cultural hubs during various dynastic periods in Moroccan history. These...
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