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Google Analytics 4 (GA4) Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to provide deeper insights into user behaviour...
Google Analytics 4 (GA4) Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to provide deeper insights into user behaviour across websites and apps. GA4 represents a significant shift from the previous Universal Analytics (UA) by introducing new data models, features, and interfaces focused on event-based tracking rather than session-based tracking. GA4 allows more flexibility in tracking different types of user interactions, such as clicks, video plays, file downloads, or custom actions. This flexibility makes it easier to track specific user journeys. GA4 is designed to be future-proof, with a focus on privacy, cross-platform tracking,...